4/24/2023 0 Comments Elmer door![]() In Conceptual Metaphor Theory spatial underpinnings of abstract target concepts have been commonly addressed on the basis of linguistic data alone (see, e.g., Lakoff 1993 Johnson 1980, 1999 Kövecses 2000). This investigation will aid both semiotics scholarship and cognition studies based on multimodal stimuli. More specifically, the present study gives cognitively plausible answers to the perennial questions: To what extent does recycling shape and constrain the human way of thinking? Is it bound to certain cultural traditions? Does it characterize the style of certain artists or artistic movements? How does it contribute to discourse? Are the products of recycling always imaginative and creative? Is it a mode of efficiency? The theoretical insights are applied to 440 editorial images of Egyptian and British origin. ![]() Among these are Turner’s work on blending (2014), Musolff’s research on scenarios (2016), Langacker’s ideas on constructional schemas (1991), Johnson’s work on image schemas (1987), and van Dijk’s proposals concerning discourse complexes and intertextuality (2014). Recycling theory is thus compatible with a variety of ongoing research programs. It provides the most compelling evidence to date that recycling, where artists regularly recycle pictorial and compositional ideas they have developed earlier, is the origin of ideas. This article investigates the origin of editorial images, with a focus on the mental processes that enable cartoonists and illustrators across cultures to come up with novel ideas.
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